Monica Garnica
Profesional en Marketing y Negocios Internacionales
- USD 30 - USD 40 / hr
-
Colombia
- Grabar
Colombia Innovative Marketing and Sales leader with 14+ years of experience delivering exceptional marketing plans, campaigns on established and creative strategies for retail stores. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader. Successfully managed united teams to achieve aggressive goals and produce results. Talented event and campaign planner with proven history of accomplishment; versed in driving positioning, pricing, and go-to-market strategies.
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Hacer consultaExperiencia / Trabajos Anteriores
- Marketing /Business Development Consultant / Remote
Generate new leads, build strategic relationships, improve the sales process, and boosting the profitability of strategic decisions.
• Develop successful marketing and promotional strategies.
• Implement sales goals, revenue targets and evaluate progress of various teams.
• Complete and submit monthly and yearly reports to support executive decision making.
• Organize and execute robust, creative experiential marketing events.
• Develop metrics and measure success in order to further penetrate marketplace.
Regional Marketing and Sales Manager
Oversees all execution of sales and marketing initiatives including advertising, social media campaigns, sales promotion, in store events and business partnerships.
• Identified opportunities for growth and collaborated with sales teams to reach sales goal over USD 12 million / year.
• Managed Marketing Budget
• Led sales promotions and marketing strategies on major social media sites
• Analyzed and reported social media and online marketing campaign results.
• Managed administrative logistics of events planning, event booking and event promotions.
Sales and Marketing Specialist
Responsible of overseeing the sales, budgets, evaluate the progress of the various teams, assign pricing and discounts, and strategize ways to enhance a more substantial client base.
• Formulated and presented innovative strategies to team members, executives, and customers to build foundation for successful sales plans.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Tracked performance of 40 people in sales team, analyzed sales data through QlikView program and reported information to area managers.
• Increased sales volume by organizing promotional events and expanding product lines to new retailers.
Sales Operations Lead
Team leader charged with the task of managing existing customer accounts and developing strategies for the sales team's success.
• Grew sales and boosted profits, applying proactive management strategies, and enhancing sales training.
• Built relationships with above 25 clients to establish long-term business growth.
• Reduced customer service complaints by designing new methods of resolution
• Implemented new and creative growth strategies.
• Trained and developed new sales team associates in products, selling techniques and company procedures.
- Sales and Marketing Assistant
Contribute to the achievement of sales targets by supporting sales representatives, coordinating marketing activities, and maintaining good customer relationships.
• Supported sales and marketing teams in creation and implementation of marketing campaigns.
• Maintained weekly sales tracking and leadership reports to support operational enhancement and implement corrective actions.
• Met existing customers to review current services and expand sales opportunities.
• Worked with sales team to collaboratively reach targets, consistently meeting, and exceeding KPIs.
Marketing Analyst
Collaborating with the marketing team to develop common strategies, finding prospective customers and target segments.
Estudios
Mercadeo y Negocios Internacionales
Profesional con la capacidad de asumir la gestión de Mercadeo Organizacional en cualquiera de las áreas de las Gerencias de Mercadeo, Comercial y de Ventas. Tendrá Capacidad para el trabajo interdisciplinario y la toma de decisiones en lo que concierne a Investigación de Mercados, Gerencia de Marca, Cadenas de Abastecimiento, entre otras. De igual forma, poseerá excelentes fundamentos para la Gestión Internacional de Mercadeo y Ventas, interactuando de manera directa con cada centro de interés de negocios propio del modelo de organización en que se encuentre trabajando.