Martin Picasso
Relaciones Publicas y Marketing Digital
- USD 20 - USD 45 / hr
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Argentina
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Experiencia / Trabajos Anteriores
Paid Media Manager
Paid Media Manager With a strong background in institutional communication and sales strategies, I specialize as a Freelance Specialist in Paid Media, focusing on creating strategic and profitable advertising campaigns. My standout skills include:
Planning and executing Meta Ads strategies to maximize visibility and conversion.
Creating customized funnels to optimize user journeys and enhance campaign effectiveness.
Expertise in Google Ads to reach relevant audiences and enhance advertising performance.
Utilizing Google Analytics to analyze data and make proactive real-time adjustments.
Designing and executing captivating advertising campaigns, ensuring effective resonance.
Precise audience segmentation to target messages to specific demographics.
Strategically optimizing advertising budgets to ensure optimal return on investment.
Marketing and Communication Manager
Develop and implement optimization strategies based on campaign results, KPIs, and industry best practices. Manage account processes and contribute to advertising account management. Coordinate sales and lead optimization campaigns across Meta, TikTok, and Google platforms. Collaborate on creative strategy with the ad design team. Analyze and monitor advertising results, trends, and features, making recommendations for innovative campaigns. Provide comprehensive training to enhance the skills of the Paid Media team. Oversee the integration of a 360-degree marketing strategy for multi-channel clients. Proactively audit Paid Media tactics for superior results. Craft specific strategies for sales promotions, focusing on optimizing Q4 performance. Act as a dynamic idea and strategy generator within the team.
Independent Consultant in Institutional Communication
As an independent consultant in Institutional Communication, I drive corporate reputation and the achievement of commercial objectives for various organizations through:
Institutional Communication Strategies: Development of core messages and strategic communication plans.
Sales Strategies: Creation and execution of highly effective commercial strategies.
Internal and External Communication: Development of comprehensive communication strategies.
Social Media Management: Proactive administration of online presence to increase visibility.
Communication Advisory for Leaders: Mentoring in leadership communication skills.
I contribute creativity and a strategic approach to strengthen the position and growth of organizations.
Independent Consultant in Institutional Communication
I work as a freelance professional, contracted to develop a comprehensive institutional communication plan within the company. My primary objectives revolve around creating and consolidating the brand while strategically positioning it across major digital platforms. The range of services I provide encompasses:
Website creation and design.
Logo design and Brand Manual development.
Establishment of professional profiles across various platforms and social media channels.
Development and management of communication plans.