Carmen Cristina Gonzalez
Bilingual Digital Media Strategist / Vivo en Caracas, Venezuela
- USD 15 - USD 20 / hr
-
Venezuela
- Grabar
Venezuela Bilingual digital media professional with over 10 years of experience managing campaigns, social media, and analytics for clients based in United States, Panamá, Colombia, Guatemala, Nicaragua, El Salvador, México and Venezuela. Expert on reporting, editing and developing editorial content for various publishers in the media industry.
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Experiencia / Trabajos Anteriores
Director -Co-founder
▪ Work closely with clients to develop and execute the social content calendar, and manage digital marketing campaigns from concept through delivery and optimization.
▪ Implement marketing and promotional tactics that led to 35% growth in total social media shares and 38% increase in website traffic from social media posts.
▪ Research, analyze, write, and edit news stories for digital, print, radio, and TV segments across various media organizations.
▪ Conduct interviews, field research, and focus groups to develop local, national, and international news about health, beauty, economy, political and social issues.
▪ Write press releases.
▪ Key Clients: CNB 102.3FM, Colegio de Ingenieros de Venezuela, Editora El Nacional, Alcaldía de Sucre, Infosurhoy.com (LATAM), Revista Access - DirecTV, Motiv-app (LATAM), En Buena Salud Magazine (Pensacola, USA), Tips Imagen y Comunicación, Revista Estética y Salud, Cultura TRESy3, Ciudadanía Activa, Plastilinarte, Cubo 7-Espacio fotográfico, La Cueva – Casa Editorial, Travel & Education Services, Marzipan Passion, Cake by Isve (Colombia), Volare Travels (Colombia), Tucuchire (Venezuela), Pipas & Cocadas (Panamá), Comercializadora Automotriz RG (Venezuela), Panama Full Service (Panamá) y Tu Roncas (Venezuela), Hipereventos (Venezuela), Luis Aguirre Realtor (Miami), Brivaro (Panamá) y Rosmart Design (Venezuela).
Social Media Manager
▪ Led a team of 5 social media professionals in charge of both paid and organic initiatives.
▪ Served as main point of contact for clients regarding marketing strategy development, execution, and reporting.
▪ Provided strategic planning and optimization tactics for Facebook, Twitter, and Instagram ad campaigns. Added 14,100 fans for Tetra Pak Mexico Fan Page in one month.
▪ Collaborated with business development by answering to requests for proposals and participating in client pitches.
▪ Key clients: Tetra Pak Mexico, Tetra Pak Central American & Caribbean, La Vida Destination Wellness Program (LATAM), Sharing Box Panamá, Ron Flor de Caña (Panamá), Evolution Advance, Sitios Wao, Pinturas Montana (Panamá).
TV Producer
▪ Produced a daily, live, 120-minutes-long, Spanish-language morning news show called “La Entrevista”. Supported the production teams by providing assistance during the pre and the post production stages.
Estudios
BA in Mass Media Communications
BA in Mass Media Communications, emphasis in Journalism